TonerPartner’s campaign is a prime example of performance marketing being assisted by a brand campaign.
Because no matter how great a brand campaign is, it won’t make you buy a toner, if you don’t need to replace it.
But once your toner runs out and you start googling a replacement, brand awareness creates trust, which lowers your CPA.
Enter “Partner” – the character we created for TonerPartner to be their main distinctive brand asset along with a catchy tune, all wrapped in strong branding.
Proof that it worked is not just in raising web visits (+95% in Czechia and +208% in Slovakia), but especially in sales volume growing by 53% for Czechia and 124% in Slovakia.
And to think that the client was worried when briefing us that their products are too boring for an entertaining brand campaign!