Of course, Subway® did not reach out to us to create their first ever brand campaign.
But when they tapped us, they did not have a long-term creative strategy in place so they did fit our specialization perfectly.
The original brief asked for a quick, nimble digital campaign to run only in Slovakia.
We presented 6 ideas and the client picked 2. Instead of just producing them, we went back to work and found a way to synthesize both into one creative concept.
Next thing we know, Subway®’s business leaders in Poland and Romania are asking to run our campaign in their markets, too.
Eventually, we produced a set of 70+ assets, all fully localized for 3 markets.
Not bad for something that started as a quick, nimble campaign for Slovakia.