Footshop’s full-scale entry into the Polish market was the culmination of an extended collaboration with our agency to define the brand strategy, USPs, and to further leverage existing brand assets.
The campaign’s primary goal was introducing the brand in Poland in conjunction with the opening of a flagship store in downtown Warsaw. For the campaign’s creative, we developed a new secondary brand asset in the form of AI flip effect. Which is being used by Footshop in always-on campaigns to this day.
The results exceeded even our wildest expectations: on Facebook, 25% of viewers watched the ads all the way through; on YouTube, we achieved a brand lift of +1.93% (over 530,000 lifted users); and compared to the results of the largest Czech campaign of the year, we achieved a CPM 70% below the benchmark and a 50% higher interaction rate.
Encouraged by these figures, the client decided to roll out our “Polish” campaign in Romania and the Czech Republic as well, where its effectiveness was also confirmed.