Factcool

In a segment where every brand’s trying to out-trend everyone else, we’ve decided to instead focus on brand building fundamentals for Factcool.

After first defining a solid brand strategy summed up in “More Is More Fun”, we’ve looked for an ownable and unique spokesperson to spread the joy of more fashion for less.

The Chihuahua Fashion Influencer was born, and its campy monologue transcreated into 5 languages for the launch campaign resulting in 40% revenue growth, 1.48% (up from 1.32%) conversion rate, +27% direct web traffic and brand recall growing in individual countries by 10-20% already within 14 days of launch date.