Kulina

For the Kulina.cz campaign, we had to square a limited production budget with the brand’s premium positioning. This is a challenge that often results in beauty shots that fail to distinguish the brand from virtually identical videos of all competitors.

Our solution was well-executed audio branding and simplicity built around the new chef’s hat shape brand asset.

The result was a record increase in brand lift in the history of the media agency Proficio’s measurements: +9.9% awareness, +8.1% brand recall, and benchmarks exceeding view rates of all commercials’ versions.